In today’s society, technology has become an integral part of daily life. At home, families now have access to the Internet and electronic devices. Although digitalization offers numerous advantages, it also poses problems for young children who can be constantly exposed to online content, which can negatively affect their holistic development. Parents and guardians who are accustomed to traditional parenting can also experience challenges in handling technology at home. The study aims to educate and guide parents and guardians on how to manage their children’s digital activities effectively. Through a hybrid web series and a social media campaign, they can be encouraged to foster a conducive digital environment to better support their children’s early development. Children can also help them build a positive relationship with their children at home. Formative and summative evaluation were conducted to gather information on academic professionals and industry experts. Also included is a test screening to understand the impact of the project on the target audience. With a grand mean of 4.47, the study was able to increase the learning outcomes of the parents and guardians. This can contribute to the existing body of knowledge on digital parenting, child development, and digital media.

Generative AI tools are increasingly transforming multimedia arts courses by streamlining creative processes and expanding the possibilities for artistic expression. The integration of these tools into creative platforms has enabled students to enhance their productivity and experiment with innovative techniques, fostering an environment where digital artistry can thrive. Despite these benefits, the use of AI raises significant concerns regarding originality, artistic authenticity, and the potential erosion of traditional skills. Analysis using the technology acceptance model (TAM) reveals that students broadly accept these tools due to their perceived utility and ease of use, yet they remain cautious about their long-term impact on creative development. A word cloud analysis of student feedback illustrates a diverse array of sentiments, combining enthusiasm for the technological advancements with caution and ethical deliberation about the role of AI in art. Sentiment analysis further indicates an overall optimistic view toward the integration of generative AI, while also uncovering persistent concerns about ethical issues, such as copyright and the fair attribution of creative work. These findings highlight the critical need for educational strategies that balance the benefits of AI-driven efficiency and innovation with the preservation of traditional artistic practices. Future research should explore methods to integrate AI into multimedia arts curricula in a way that augments human creativity and safeguards the unique qualities of handcrafted art, ensuring that technological progress enhances rather than compromises artistic integrity.

Bulacan has a rich history with significant events in the Philippines, but there's more to it than just that. Bulacan has its own unique culture, arts, and plenty of interesting tourist spots. This study explores how digital campaigns and institutional branding can be utilized to promote and help connect the youth with the history, arts, culture, and tourism of Bulacan and familiarize them with the Provincial History, Arts, Culture, and Tourism Office (PHACTO) with its programs and initiatives. It emphasizes how understanding cultural heritage is important for young people to express themselves and connect more with their roots, helping to increase the cultural heritage tourism in Bulacan. The digital campaign consists of an online series, titled, “Ika nga sa Bulacan!”, a 10-episode that will run 3-5 minutes each and also publication materials that incorporate holidays or events, trivia, tourist destination and message posting. The proponents will perform via a mock-up Facebook page by posting the online series and publication materials such as graphics and short-form videos. Along with this output is the institutional branding that consists of a campaign logo and audio-visual presentation (AVP). These multimedia outputs are supplementary materials that highlight Bulacan's cultural heritage tourism. To evaluate the effectiveness of the materials, the researchers will gather data from ages 15-30 from the target audience, subject matter expert and technical expert people, regardless of their gender, marital status, and race. The audience will evaluate the study through various processes such as Formative Evaluation and Summative Evaluation.

The lack of sensitivity awareness towards disability is a major reason why it's difficult for persons with disabilities to participate in everyday life. Local researchers once described disability as more than an individual concern but rather a more complex social issue [8]. In a similar study conducted in Indonesia [11], it evaluated the Indonesian government's official Twitter accounts that advocated for disability awareness. With the initial findings recommending the use of media contents in the form of, photos, infographics, and illustrations to foster an increased citizen engagement, this research aims to explore the use of a digital campaign and broaden the variety of media content and platforms in raising Filipino sensitivity awareness towards Filipino persons with disabilities by reaching out to Filipinos in the digital space. This research uses both qualitative and quantitative data gathered through interviews, literature reviews, and other statistical data on disability related information from various government agencies. To evaluate the project's findings, the researchers conducted pre-interviews, formative and summative evaluation, surveys and reliability testing. The researchers concluded that the digital campaign plays a significant role in influencing and shaping the perception of an individual toward persons with disabilities.

“TRACK2TRACK: A Digital Communication Plan on Passenger Information Dissemination for LRTA” outlines an innovative initiative aimed at revolutionizing the way information is disseminated to passengers within the Light Rail Transit Authority (LRTA). The project, known as TRACK2TRACK, leverages digital communication strategies, including real-time updates, interactive maps, and mobile applications, to provide accurate and timely information to commuters. Complementing this approach are eight short-form videos, strategically designed to convey essential aspects of the digital communication plan concisely. This comprehensive strategy aims to enhance overall transit experiences, improve system efficiency, and potentially serve as a model for other transit authorities seeking effective and engaging passenger communication solutions.