Mental health concerns are on the rise among college students in the Philippines, where academic stress and limited access to counseling services continue to pose serious challenges. With mobile technology becoming more integrated into daily life, it offers a practical opportunity to support student well-being through accessible, self-help tools. This study presents the design and evaluation of a mobile application that combines art therapy and sound therapy to help reduce stress and promote relaxation among students in higher education. Guided by the Technology Acceptance Model (TAM), the research explored how users perceived the app's usefulness, ease of use, and overall experience. The app was developed using a blended Agile approach and tested by 50 purposively selected college students experiencing academic stress. Results showed strong user acceptance, with high ratings in ease of use (x=4.56), satisfaction (x=4.36), and intention to use (x=3.96). Perceived usefulness was strongly correlated with both satisfaction (r=0.73) and continued use (r=0.78), indicating that the app effectively supported stress relief and user engagement. This study contributes practical insights for integrating mobile wellness solutions in Philippine education, particularly in settings where traditional mental health support remains limited. It encourages the adoption of simple, evidencebased digital tools that promote emotional well-being and help bridge gaps in student support systems.

This study investigates the integration of generative artificial intelligence (AI) into video production and editing workflows using the Technology Acceptance Model (TAM) as the theoretical framework. Given the creative industry's substantial economic contribution globally and in the Philippines, the research focuses on how video professionals perceive the usefulness and ease of use of AI tools such as Adobe Premiere Pro, After Effects and OpenAI's Sora. A purposive sample of 60 professionals, including editors, motion graphics artists and content creators, was surveyed to assess behavioral intention, user attitude and the influence of external factors on AI adoption. Findings indicate a generally positive attitude toward AI, with many respondents highlighting increased efficiency and automation of repetitive tasks. However, the study also identifies key barriers such as skill gaps, tool complexity and limited training opportunities, emphasizing the need for competency-based training and institutional support. Correlation and word cloud analysis reinforce the importance of enhancing education quality and multimedia learning to support effective adoption. The results confirm TAM's applicability in this context and suggest that with improved accessibility, policy alignment and targeted capacity building, generative AI can significantly enhance creative workflows while supporting the development of employability skills in the digital content sector.

Color is a foundational element in digital design, yet individuals with color vision deficiency (CVD) often encounter significant barriers when engaging with mainstream graphic design platforms. This study explores the ethical and practical implications of designing for users with CVD, focusing on the experiences of Filipino creatives in both professional and academic settings. It aims to uncover common usability challenges, evaluate the effectiveness of existing accessibility features, and propose improvements that reflect user needs and promote inclusive design practices. Employing a qualitative, exploratory methodology, the study integrates word cloud analysis and the Diffusion of Innovation theory to interpret user feedback and assess attitudes toward accessible tools such as colorblind-friendly palettes and vision simulators. Results show strong support for built-in, customizable accessibility features, with many users expressing openness to adoption if these tools are integrated seamlessly into their workflows. The study contributes to the discourse on digital inclusion by presenting an ethical design framework that promotes accessibility as a standard, not optional, element in graphic design platforms.

This study developed the Digital Banks PH Notebook, a mobile application designed to support financial literacy among Filipinos by optimizing savings through high-yield digital banking platforms. The application featured a savings portfolio tracker, interest forecasting calculator, and savings goal management to address gaps in financial planning and savings behavior. Development followed a blended Agile methodology integrating Scrum, Extreme Programming, and Feature-Driven Development, ensuring iterative improvements aligned with user needs. Software quality was assessed using the ISO/IEC 25010 model, while qualitative feedback was analyzed through word cloud visualization to capture user sentiment and key focus areas. Findings indicated that the application effectively enhanced users' understanding of savings strategies and promoted responsible saving practices. The tool successfully connected the opportunities presented by digital banking with the practical requirements of financial education, providing users with actionable insights to manage their savings more strategically. By leveraging agile development practices and rigorous evaluation frameworks, the project demonstrated that technology-driven solutions can play a significant role in advancing financial literacy and supporting sustainable financial behaviors in an evolving digital economy.

An AI-driven academic path forecasting system is proposed to support data-informed advising and early academic intervention in higher education. In the Philippine context, where delayed graduation, student dropouts and lack of personalized academic guidance persist, machine learning in education offers a scalable and intelligent solution. The system combines three educational data mining techniques: a Long Short-Term Memory (LSTM) network for course sequence prediction, a decision tree classifier for student progress classification as regular or irregular and a K-Means clustering algorithm for grouping students based on academic trajectories. These models are developed in TensorFlow and deployed on a web platform built with CodeIgniter, enabling functionalities such as academic path forecasting, curriculum tracking and real-time risk alerts. Evaluation shows that the LSTM model achieves strong precision and recall in predicting next-term courses, while the decision tree classifier accurately detects off-track students with interpretable decision rules. K-Means clustering reveals meaningful groupings aligned with academic outcomes, further supporting early identification of at-risk learners. Confusion matrix analysis confirms high model accuracy across tasks. By integrating AI into higher education through course prediction, student classification and cluster-based insights, the system offers a practical framework for enhancing student success through targeted academic support.

Artificial intelligence (AI) is revolutionizing digital marketing by enhancing targeting, personalization, and automation, leading to data-driven advertising strategies. AI-powered analytics optimize customer engagement, enabling businesses to deliver highly tailored ads that improve conversion rates and return on investment. Automated tools streamline content creation and campaign management, while chatbots enhance customer interactions on a scale. In the Philippines, AI adoption in marketing is expanding, with local retailers and online platforms leveraging AI for personalized recommendations and programmatic advertising. However, challenges remain, including data privacy concerns, algorithmic bias, and a widening skills gap, as AI proficiency becomes increasingly essential for marketers. While AI offers efficiency, a word cloud analysis highlights concerns about its impact on creativity and the human touch in branding. According to the Technology Acceptance Model, Filipino marketers and multimedia arts students must develop AI literacy and strategic thinking to remain competitive. Ethical considerations also require greater oversight in AI-powered advertising to ensure responsible consumer engagement. The future of digital marketing in the Philippines depends on balancing AI-driven efficiency with human creativity, storytelling, and cultural relevance. Businesses must invest in upskilling initiatives and ethical frameworks to maximize AI’s potential while mitigating risks. Further research should examine AI’s long-term impact on job roles, industry dynamics, and consumer trust. As AI becomes more integrated into marketing strategies, success will hinge on how well professionals merge automation with authentic, human-centric advertising practices.

Artificial intelligence is rapidly reshaping multimedia arts courses by enhancing creative workflows and expanding artistic possibilities. Its integration into creative platforms has allowed students to improve efficiency and explore new techniques, fostering a dynamic digital art environment. However, concerns persist regarding originality, artistic authenticity, and the potential decline of traditional skills. Using the Expectation Confirmation Model, this study examines students’ perceptions of AI in multimedia arts. While students acknowledge its convenience and practical benefits, they remain cautious about its long-term impact on artistic development. An N-gram analysis of student feedback reveals a spectrum of opinions ranging from enthusiasm for technological advancements to ethical concerns about copyright, fair attribution, and the future of handcrafted art. Notably, despite recognizing AI’s advantages, students express reservations about its role in shaping creative expression. These findings highlight the need for educational frameworks that balance AI-driven innovation with the preservation of traditional artistic techniques. Future research should explore on how Philippine institutions can integrate AI with traditional arts while educating students on ethics and industry practices to ensure responsible and competitive creative careers.

Generative AI tools are increasingly transforming multimedia arts courses by streamlining creative processes and expanding the possibilities for artistic expression. The integration of these tools into creative platforms has enabled students to enhance their productivity and experiment with innovative techniques, fostering an environment where digital artistry can thrive. Despite these benefits, the use of AI raises significant concerns regarding originality, artistic authenticity, and the potential erosion of traditional skills. Analysis using the technology acceptance model (TAM) reveals that students broadly accept these tools due to their perceived utility and ease of use, yet they remain cautious about their long-term impact on creative development. A word cloud analysis of student feedback illustrates a diverse array of sentiments, combining enthusiasm for the technological advancements with caution and ethical deliberation about the role of AI in art. Sentiment analysis further indicates an overall optimistic view toward the integration of generative AI, while also uncovering persistent concerns about ethical issues, such as copyright and the fair attribution of creative work. These findings highlight the critical need for educational strategies that balance the benefits of AI-driven efficiency and innovation with the preservation of traditional artistic practices. Future research should explore methods to integrate AI into multimedia arts curricula in a way that augments human creativity and safeguards the unique qualities of handcrafted art, ensuring that technological progress enhances rather than compromises artistic integrity.

The Philippines, known for its extraordinary biodiversity, holds a unique and ecologically vital position in the world of conservation. Despite the exceptional richness of its biodiversity, the gravity of the threats it faces has been notable for the lack of attention given to endangered animals in the Philippines. With that, this study aims to create an innovative learning material to inform children through a 360 interactive video about the lives of critically endangered species in the Philippines. To validate the study, mixed method technique was used to collect data and information. The researchers interviewed subject matter experts, technical experts, and 8 to 10- year-old target audiences. It revealed that innovative learning material like a 360 interactive video is an effective way to engage and help inform children in the Philippines about critically endangered species. This research offers valuable insights into the effectiveness of 360 interactive video promoting the advocacy supporting the SDG’s Quality Education, Life on Land, and Life on Water for the children of Manila City, contributing to broader societal goals of understanding.

In today’s society, technology has become an integral part of daily life. At home, families now have access to the Internet and electronic devices. Although digitalization offers numerous advantages, it also poses problems for young children who can be constantly exposed to online content, which can negatively affect their holistic development. Parents and guardians who are accustomed to traditional parenting can also experience challenges in handling technology at home. The study aims to educate and guide parents and guardians on how to manage their children’s digital activities effectively. Through a hybrid web series and a social media campaign, they can be encouraged to foster a conducive digital environment to better support their children’s early development. Children can also help them build a positive relationship with their children at home. Formative and summative evaluation were conducted to gather information on academic professionals and industry experts. Also included is a test screening to understand the impact of the project on the target audience. With a grand mean of 4.47, the study was able to increase the learning outcomes of the parents and guardians. This can contribute to the existing body of knowledge on digital parenting, child development, and digital media.