In today’s society, technology has become an integral part of daily life. At home, families now have access to the Internet and electronic devices. Although digitalization offers numerous advantages, it also poses problems for young children who can be constantly exposed to online content, which can negatively affect their holistic development. Parents and guardians who are accustomed to traditional parenting can also experience challenges in handling technology at home. The study aims to educate and guide parents and guardians on how to manage their children’s digital activities effectively. Through a hybrid web series and a social media campaign, they can be encouraged to foster a conducive digital environment to better support their children’s early development. Children can also help them build a positive relationship with their children at home. Formative and summative evaluation were conducted to gather information on academic professionals and industry experts. Also included is a test screening to understand the impact of the project on the target audience. With a grand mean of 4.47, the study was able to increase the learning outcomes of the parents and guardians. This can contribute to the existing body of knowledge on digital parenting, child development, and digital media.

Generative AI tools are increasingly transforming multimedia arts courses by streamlining creative processes and expanding the possibilities for artistic expression. The integration of these tools into creative platforms has enabled students to enhance their productivity and experiment with innovative techniques, fostering an environment where digital artistry can thrive. Despite these benefits, the use of AI raises significant concerns regarding originality, artistic authenticity, and the potential erosion of traditional skills. Analysis using the technology acceptance model (TAM) reveals that students broadly accept these tools due to their perceived utility and ease of use, yet they remain cautious about their long-term impact on creative development. A word cloud analysis of student feedback illustrates a diverse array of sentiments, combining enthusiasm for the technological advancements with caution and ethical deliberation about the role of AI in art. Sentiment analysis further indicates an overall optimistic view toward the integration of generative AI, while also uncovering persistent concerns about ethical issues, such as copyright and the fair attribution of creative work. These findings highlight the critical need for educational strategies that balance the benefits of AI-driven efficiency and innovation with the preservation of traditional artistic practices. Future research should explore methods to integrate AI into multimedia arts curricula in a way that augments human creativity and safeguards the unique qualities of handcrafted art, ensuring that technological progress enhances rather than compromises artistic integrity.

Artificial intelligence (AI) is revolutionizing digital marketing by enhancing targeting, personalization, and automation, leading to data-driven advertising strategies. AI-powered analytics optimize customer engagement, enabling businesses to deliver highly tailored ads that improve conversion rates and return on investment. Automated tools streamline content creation and campaign management, while chatbots enhance customer interactions on a scale. In the Philippines, AI adoption in marketing is expanding, with local retailers and online platforms leveraging AI for personalized recommendations and programmatic advertising. However, challenges remain, including data privacy concerns, algorithmic bias, and a widening skills gap, as AI proficiency becomes increasingly essential for marketers. While AI offers efficiency, a word cloud analysis highlights concerns about its impact on creativity and the human touch in branding. According to the Technology Acceptance Model, Filipino marketers and multimedia arts students must develop AI literacy and strategic thinking to remain competitive. Ethical considerations also require greater oversight in AI-powered advertising to ensure responsible consumer engagement. The future of digital marketing in the Philippines depends on balancing AI-driven efficiency with human creativity, storytelling, and cultural relevance. Businesses must invest in upskilling initiatives and ethical frameworks to maximize AI’s potential while mitigating risks. Further research should examine AI’s long-term impact on job roles, industry dynamics, and consumer trust. As AI becomes more integrated into marketing strategies, success will hinge on how well professionals merge automation with authentic, human-centric advertising practices.

The Philippines, known for its extraordinary biodiversity, holds a unique and ecologically vital position in the world of conservation. Despite the exceptional richness of its biodiversity, the gravity of the threats it faces has been notable for the lack of attention given to endangered animals in the Philippines. With that, this study aims to create an innovative learning material to inform children through a 360 interactive video about the lives of critically endangered species in the Philippines. To validate the study, mixed method technique was used to collect data and information. The researchers interviewed subject matter experts, technical experts, and 8 to 10- year-old target audiences. It revealed that innovative learning material like a 360 interactive video is an effective way to engage and help inform children in the Philippines about critically endangered species. This research offers valuable insights into the effectiveness of 360 interactive video promoting the advocacy supporting the SDG’s Quality Education, Life on Land, and Life on Water for the children of Manila City, contributing to broader societal goals of understanding.

Artificial intelligence is rapidly reshaping multimedia arts courses by enhancing creative workflows and expanding artistic possibilities. Its integration into creative platforms has allowed students to improve efficiency and explore new techniques, fostering a dynamic digital art environment. However, concerns persist regarding originality, artistic authenticity, and the potential decline of traditional skills. Using the Expectation Confirmation Model, this study examines students’ perceptions of AI in multimedia arts. While students acknowledge its convenience and practical benefits, they remain cautious about its long-term impact on artistic development. An N-gram analysis of student feedback reveals a spectrum of opinions ranging from enthusiasm for technological advancements to ethical concerns about copyright, fair attribution, and the future of handcrafted art. Notably, despite recognizing AI’s advantages, students express reservations about its role in shaping creative expression. These findings highlight the need for educational frameworks that balance AI-driven innovation with the preservation of traditional artistic techniques. Future research should explore on how Philippine institutions can integrate AI with traditional arts while educating students on ethics and industry practices to ensure responsible and competitive creative careers.

Manila City is one of the most popular cities in the Philippines, having a vast tourist destination, including the eight (8) tourism hubs of Manila City, which details a comprehensive list of major attractions and activities. However, preliminary data gathering results, including interviews from the Department of Tourism, Culture and Arts of Manila (DTCAM) and pre-survey assessment, reveal that there is an observed number of youth who have lack of awareness about the maj or attractions and activities available in the eight (8) tourism hubs of Manila. With this, this study aims to develop and implement a hybrid 3D animated film and digital campaign that promotes the maj or attractions and activities available in eight (8) tourism hubs of Manila City in partnership with the DTCAM. The study employs a mixed-method of study, utilizing formative and summative evaluation, including interviews and survey subject matter expert, survey with target audience, and digital campaign analysis. The proj ect revealed positive insights from the subject matter experts, which notably affirms that the overall 3D integration, film, social media, and graphic design components itself also contributed to positive results, which encompasses satisfactory performance. In terms of target audience, the acceptance surveys, which denote that the target audience was able to gain better awareness of the maj or attractions and activities available in the eight (8) tourism hubs of Manila City. And in terms of digital campaign analysis, the key performance indicator in social media insights showed that the digital campaign performance garnered a positive growth rate in terms of number of reach, engagement, and number of followers, denoting that the digital campaign has maximized its platform in creating awareness and expanding audience base.

Bulacan has a rich history with significant events in the Philippines, but there's more to it than just that. Bulacan has its own unique culture, arts, and plenty of interesting tourist spots. This study explores how digital campaigns and institutional branding can be utilized to promote and help connect the youth with the history, arts, culture, and tourism of Bulacan and familiarize them with the Provincial History, Arts, Culture, and Tourism Office (PHACTO) with its programs and initiatives. It emphasizes how understanding cultural heritage is important for young people to express themselves and connect more with their roots, helping to increase the cultural heritage tourism in Bulacan. The digital campaign consists of an online series, titled, “Ika nga sa Bulacan!”, a 10-episode that will run 3-5 minutes each and also publication materials that incorporate holidays or events, trivia, tourist destination and message posting. The proponents will perform via a mock-up Facebook page by posting the online series and publication materials such as graphics and short-form videos. Along with this output is the institutional branding that consists of a campaign logo and audio-visual presentation (AVP). These multimedia outputs are supplementary materials that highlight Bulacan's cultural heritage tourism. To evaluate the effectiveness of the materials, the researchers will gather data from ages 15-30 from the target audience, subject matter expert and technical expert people, regardless of their gender, marital status, and race. The audience will evaluate the study through various processes such as Formative Evaluation and Summative Evaluation.

Research on affinity spaces in the Philippines is lacking, namely the subjects-the online communities of vtubers, furries, and fanfiction. As such, the research objective includes to gain a better understanding of these affinity spaces, and implement them to the research's audience through informative explainer videos coupled with a narrative. There is also a digital campaign, and an animated music-video to act as a climax to the aforementioned narrative. The research is conducted in the perceived context of having these affinity spaces largely related to the nature of the multimedia space and contemporary world in general, as well as being related to the study of online community behaviors. Once project context and related literature are gathered, the output commences in production, then a formative evaluation is conducted, followed by a summative evaluation after sampling project demonstrations. The methodology used for the data gathering employs a mixed method approach, with a qualitative approach used mainly for interviews with experts on the fields, and quantitative on surveying the respondents about the project. Purposive nonprobability sampling will be used when dealing with quantitative data, purposive sampling for gathering substantial amounts of information from point persons, and Slovin's formula for unbiased samples respectively. The population sample will be gathered from third year students currently enrolled in the Multimedia Arts from FEU Institute of Technology, while clustering ages 16-25 in gen z. A majority of the data gathered from the evaluations yields satisfactory categories in surveys from summative testing, compared to a lower score on formative, which entails a success when deducing how audiences would learn more about these affinity spaces. Thus far, the research adds available academic information regarding these topics in the Philippine context, to which any interested party may source from.

“TRACK2TRACK: A Digital Communication Plan on Passenger Information Dissemination for LRTA” outlines an innovative initiative aimed at revolutionizing the way information is disseminated to passengers within the Light Rail Transit Authority (LRTA). The project, known as TRACK2TRACK, leverages digital communication strategies, including real-time updates, interactive maps, and mobile applications, to provide accurate and timely information to commuters. Complementing this approach are eight short-form videos, strategically designed to convey essential aspects of the digital communication plan concisely. This comprehensive strategy aims to enhance overall transit experiences, improve system efficiency, and potentially serve as a model for other transit authorities seeking effective and engaging passenger communication solutions.

This study examines how multimedia arts students perceive generative artificial intelligence (AI) as a potential threat to traditional artistic practices. While AI-powered tools are increasingly integrated into creative processes, offering benefits such as efficiency, expanded techniques, and access to new artistic possibilities, their use has sparked concerns about the declining role of manual skills and the authenticity of AI-generated works. Using Rogers’ Diffusion of Innovations Theory as a framework, this research explores student insights through qualitative analysis, including keyword frequency and word cloud visualization. Results indicate a generally positive attitude toward AI’s practical applications, yet students express reservations about its impact on creative identity, originality, and ethical considerations such as copyright and attribution. These findings suggest a need for educational approaches that introduce AI critically and constructively, ensuring that emerging technologies enhance rather than replace human creativity. Future research should explore pedagogical strategies that preserve traditional artistic values while preparing students to navigate an evolving creative landscape.