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TRACK 2 TRACK: A Digital Communication Plan on Passenger Information Dissemination for LRT-2

John Heland Jasper C. Ortega ^a , Wilson L. Yu, II ^a , Tricia Altea A. Ibarra ^a , Alexsander P. Orendain ^a , Raffy Mark T. Sidiangco ^a , Bryan Jabin L. Baruela ^a , Domini Gil R. Galisanao ^a

^a Multimedia Arts Department, FEU Institute of Technology, Manila, Philippines

2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM), (2025), pp. 1-5

Scopus ID: 105030165159

DOI: 10.1109/hnicem64917.2024.11258766

Abstract: “TRACK2TRACK: A Digital Communication Plan on Passenger Information Dissemination for LRTA” outlines an innovative initiative aimed at revolutionizing the way information is disseminated to passengers within the Light Rail Transit Authority (LRTA). The project, known as TRACK2TRACK, leverages digital communication strategies, including real-time updates, interactive maps, and mobile applications, to provide accurate and timely information to commuters. Complementing this approach are eight short-form videos, strategically designed to convey essential aspects of the digital communication plan concisely. This comprehensive strategy aims to enhance overall transit experiences, improve system efficiency, and potentially serve as a model for other transit authorities seeking effective and engaging passenger communication solutions.

Recommended Citation

Ortega, J. H. J. C., Yu, W., Ibarra, T. A. A., Orendain, A. P., Sidiangco, R. M. T., Baruela, B. J. L., & Galisanao, D. G. R. (2025). TRACK 2 TRACK: A Digital Communication Plan on Passenger Information Dissemination for LRT-2. 2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM), 1-5. https://doi.org/10.1109/hnicem64917.2024.11258766

J. H. J. C. Ortega, W. Yu, T. A. A. Ibarra, A. P. Orendain, R. M. T. Sidiangco, B. J. L. Baruela, and D. G. R. Galisanao, "TRACK 2 TRACK: A Digital Communication Plan on Passenger Information Dissemination for LRT-2," 2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM), pp. 1-5, 2025. doi: 10.1109/hnicem64917.2024.11258766.

Ortega, John Heland Jasper C., et al.. "TRACK 2 TRACK: A Digital Communication Plan on Passenger Information Dissemination for LRT-2." 2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM), 2025, pp. 1-5. https://doi.org/10.1109/hnicem64917.2024.11258766.

Ortega, J. H. J. C., Yu, W., Ibarra, T. A. A., Orendain, A. P., Sidiangco, R. M. T., Baruela, B. J. L., & Galisanao, D. G. R.. 2025. "TRACK 2 TRACK: A Digital Communication Plan on Passenger Information Dissemination for LRT-2." 2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM): 1-5. https://doi.org/10.1109/hnicem64917.2024.11258766.

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TRACK 2 TRACK: A Digital Communication Plan on Passenger Information Dissemination for LRT-2

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