Manila City is one of the most popular cities in the Philippines, having a vast tourist destination, including the eight (8) tourism hubs of Manila City, which details a comprehensive list of major attractions and activities. However, preliminary data gathering results, including interviews from the Department of Tourism, Culture and Arts of Manila (DTCAM) and pre-survey assessment, reveal that there is an observed number of youth who have lack of awareness about the maj or attractions and activities available in the eight (8) tourism hubs of Manila. With this, this study aims to develop and implement a hybrid 3D animated film and digital campaign that promotes the maj or attractions and activities available in eight (8) tourism hubs of Manila City in partnership with the DTCAM. The study employs a mixed-method of study, utilizing formative and summative evaluation, including interviews and survey subject matter expert, survey with target audience, and digital campaign analysis. The proj ect revealed positive insights from the subject matter experts, which notably affirms that the overall 3D integration, film, social media, and graphic design components itself also contributed to positive results, which encompasses satisfactory performance. In terms of target audience, the acceptance surveys, which denote that the target audience was able to gain better awareness of the maj or attractions and activities available in the eight (8) tourism hubs of Manila City. And in terms of digital campaign analysis, the key performance indicator in social media insights showed that the digital campaign performance garnered a positive growth rate in terms of number of reach, engagement, and number of followers, denoting that the digital campaign has maximized its platform in creating awareness and expanding audience base.

The lack of sensitivity awareness towards disability is a major reason why it's difficult for persons with disabilities to participate in everyday life. Local researchers once described disability as more than an individual concern but rather a more complex social issue [8]. In a similar study conducted in Indonesia [11], it evaluated the Indonesian government's official Twitter accounts that advocated for disability awareness. With the initial findings recommending the use of media contents in the form of, photos, infographics, and illustrations to foster an increased citizen engagement, this research aims to explore the use of a digital campaign and broaden the variety of media content and platforms in raising Filipino sensitivity awareness towards Filipino persons with disabilities by reaching out to Filipinos in the digital space. This research uses both qualitative and quantitative data gathered through interviews, literature reviews, and other statistical data on disability related information from various government agencies. To evaluate the project's findings, the researchers conducted pre-interviews, formative and summative evaluation, surveys and reliability testing. The researchers concluded that the digital campaign plays a significant role in influencing and shaping the perception of an individual toward persons with disabilities.