Taym Pers!: A Hybrid Web Series and Social Media Campaign About the Role of Parents’ Intervention in Children’s Digital Media Exposure and Early Development
John Heland Jasper C. Ortega
a
,
Abigail L. Alix
a
,
Wilson L. Yu, II
a
,
Jeremy M. Deocampo
a
,
Fritz Louise C. Gawat
a
,
Josh Bryl G. Oller
a
,
Aberry R. Senseng
a
a FEU Institute of Technology, Manila, Philippines
Lecture Notes in Networks and Systems, (2026), pp. 81-90
Abstract: In today’s society, technology has become an integral part of daily life. At home, families now have access to the Internet and electronic devices. Although digitalization offers numerous advantages, it also poses problems for young children who can be constantly exposed to online content, which can negatively affect their holistic development. Parents and guardians who are accustomed to traditional parenting can also experience challenges in handling technology at home. The study aims to educate and guide parents and guardians on how to manage their children’s digital activities effectively. Through a hybrid web series and a social media campaign, they can be encouraged to foster a conducive digital environment to better support their children’s early development. Children can also help them build a positive relationship with their children at home. Formative and summative evaluation were conducted to gather information on academic professionals and industry experts. Also included is a test screening to understand the impact of the project on the target audience. With a grand mean of 4.47, the study was able to increase the learning outcomes of the parents and guardians. This can contribute to the existing body of knowledge on digital parenting, child development, and digital media.