FEU Institute of Technology

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John Heland Jasper C. Ortega

Associate

Professor | Digital Banker | Community Leader

Malabon, Metro Manila · FEU Institute of Technology

1 Follower

Personal Information

Short Biography

I’m a professor at FEU Institute of Technology and the admin of Digital Banks PH, the country’s largest community promoting responsible saving through high-yield digital banks. Bridging academia and real-world impact, I specialize in information technology, research, and creative content producing high-quality academic work and engaging short-form videos. With a strong background in project management and an extensive professional network, I deliver insightful, reliable, and results-driven output across education, content creation, and digital finance.

🎓 Educational Qualification

Doctoral · Aug 2019 - Feb 2024

Doctor of Information Technology

University of the East - Manila

Masteral · Aug 2016 - Aug 2018

Master in Information Technology

FEU Institute of Technology

Tertiary · Aug 2012 - Aug 2016

Bachelor of Science in Information Technology

Digital Arts · FEU Institute of Technology

👔 Work Experience

Digital Banks PH logo

Jan 2021 - Present (5 years and 9 months)

Community Leader at Digital Banks PH

FEU Institute of Technology logo

Aug 2016 - Present (10 years and 2 months)

Professor at FEU Institute of Technology

xCODE IT Solutions and Consultancy logo

Jan 2016 - Present (10 years and 9 months)

Consultant at xCODE IT Solutions and Consultancy

Walastech logo

Jan 2016 - Present (10 years and 9 months)

Digital Creator at Walastech

Yugatech logo

Jan 2016 - Present (10 years and 9 months)

Digital Creator at Yugatech

🏆 Honors and Awards

Cum Laude

Batch 2016 (Latin Honor)

Issued by FEU Institute of Technology on August 01, 2016

📜 Licenses and Certifications

Lifelong Learning 2026

Issued by CertiProf on April 24, 2026

View Credential

Introduction to IoT

Issued by Cisco Networking Academy on April 17, 2025

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Introduction to Cybersecurity

Issued by Cisco Networking Academy on April 17, 2025

View Credential

Introduction to Modern AI

Issued by Cisco Networking Academy on April 16, 2025

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Adobe Certified Professional Web Authoring using Adobe Dreamweaver

Issued by Adobe on June 25, 2024

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👨🏻‍🏫 Seminars and Trainings

Attendee

NRCP Division X Chemical Sciences - Hybrid Scientific Session and Business Meeting

Awarded by Department of Science and Technology on January 01, 2026

Attendee

Transdisciplinary Capacity Building and Ethical Research towards a Progressive, Unified, SDG Driven Nation

Awarded by Department of Science and Technology on January 01, 2026

Attendee

A Grounded Theory on the Comprehension Processing of Teachers as ESL Readers of Multimodal Still Visuals: Basis for Policy Formulation and Curriculum Development in Visual and Multimodal Literacy Education

Awarded by Department of Science and Technology on January 01, 2026

Attendee

Medical Sciences Scientific Session

Awarded by Department of Science and Technology on January 01, 2026

Attendee

Innovation Ownership: AI-Generated Works, Capstone Projects, and the Future of Knowledge Commercialization in Education

Awarded by Educational Innovation and Technology Hub on April 08, 2025

View Credential

👥 Organizations and Memberships

Philippine Society of Information Technology Educators (PSITE)

Member · January 01, 2026 - Present

Institute of Computer Engineers of the Philippines (ICpEP)

Member · January 01, 2026 - Present

IEEE International

Member · January 01, 2026 - Present

National Research Council of the Philippines

Member · January 01, 2025 - Present

FEU Tech Tribe of EMC and Multimedia Arts Students

Adviser · January 01, 2022 - December 31, 2023

Research Publications

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Conference Paper · 10.1109/IC4e69618.2026.11631554

Blended Agile Development and ISO Evaluation of a Mental Wellness Mobile Application in Higher Education

2026 17th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4e), (2026), pp. 641-645

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Mental health concerns among college students continue to rise due to academic pressures, psychosocial stressors, and limited access to mental health services, particularly in the Philippine higher education context. This study presents the design, development, and evaluation of a mobile mental wellness application that integrates art therapy and sound therapy to support stress reduction and emotional well-being among university students. The application provides a multisensory experience through interactive digital coloring activities and customizable ambient soundscapes designed to promote relaxation and mindfulness. A developmental research design was employed, consisting of a development phase and an evaluation phase. The application was developed over 12 months using a blended Agile approach that combined Scrum, Extreme Programming, and Feature-Driven Development to ensure iterative, user-centered design. Evaluation involved purposive sampling of 500 college students experiencing moderate to high academic stress, complemented by expert assessment using the ISO/IEC 25010 Software Quality Model. Quality characteristics assessed included functionality, usability, performance efficiency, compatibility, reliability, maintainability, and portability. Results yielded a grand mean score of 3.66, interpreted as Highly Acceptable, indicating that the application met international software quality standards. Most quality attributes received highly acceptable ratings, demonstrating strong usability, technical performance, and cross-platform reliability. These findings suggest that the application is a viable, scalable, and user-centered digital wellness tool. The study underscores the role of educational technology in addressing mental health gaps in higher education and supports the integration of ISO-aligned mobile wellness applications into student support systems.

Conference Paper · 10.1109/IC4e69618.2026.11631567

A Hybrid NaïVe Bayes-ECM Framework for Assessing the Influence of GAN-Generated Deepfakes in Creative Media

2026 17th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4e), (2026), pp. 1031-1035

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This study explores the influence of GAN-generated deepfakes within the creative media industry by applying a hybrid framework that integrates the Naïve Bayes algorithm and the Expectation Confirmation Model (ECM). As deepfake technologies become increasingly prevalent in filmmaking, digital art, and online content, they raise both creative opportunities and ethical concerns. The research employed a qualitative exploratory design involving 25 purposively selected participants from the Philippine creative sector, all of whom had experience with digital content production. Using a Naïve Bayes classifier, participant responses were analyzed for sentiment trends, revealing a majority of positive or neutral perceptions when deepfakes were applied ethically and creatively. The ECM component provided behavioral insights, demonstrating that user satisfaction was highest when the perceived performance of deepfake content met or exceeded initial expectations. Conversely, negative disconfirmation, often linked to ethical discomfort or perceived misuse, led to dissatisfaction and rejection of the technology. The findings emphasize the importance of managing audience expectations and embedding ethical standards into creative workflows involving synthetic media. By combining computational sentiment analysis with user-centric evaluation, this study contributes a scalable, interdisciplinary framework for assessing the reception and impact of AI-driven media innovations.

Book Chapter · 10.1007/978-981-92-1546-1_24

The Impact of Deepfake Media on the Creative and Entertainment Industry: Insights from GAN-Based Deep Learning Models

Communications in Computer and Information Science, (2026), pp. 298-306

View Paper

This study explores the impact of deepfake media on the creative and entertainment industry, with insights drawn from GAN-based deep learning models. Deepfakes offer powerful creative potential, enabling digital resurrection of performers, virtual concerts, and enhanced storytelling techniques. At the same time, their hyperrealism raises ethical concerns around consent, authorship, and audience transparency. Using the Diffusion of Innovations theory, the research finds that deepfakes are transitioning from early adoption to broader use among content creators and media professionals, while public acceptance remains cautious due to issues of trust and misuse. The same qualities that make deepfakes compelling in entertainment also make them dangerous tools for misinformation, fraud, and non-consensual content. As such, the study highlights the need for industry guidelines, public education, and updated legal frameworks to balance innovation with protection. Ultimately, the future of deepfake media in entertainment hinges on responsible integration and proactive safeguards to ensure its creative promise does not outweigh its societal risks.

Conference Paper · 10.1109/TENCON66050.2025.11375469

Development of a Smart Financial Tool for Computing High-Yield Savings in Digital Banks to Advance Financial Literacy Through a Blended Agile Methodology

TENCON 2025 - 2025 IEEE Region 10 Conference (TENCON), (2026), pp. 528-532

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This study developed the Digital Banks PH Notebook, a mobile application designed to support financial literacy among Filipinos by optimizing savings through high-yield digital banking platforms. The application featured a savings portfolio tracker, interest forecasting calculator, and savings goal management to address gaps in financial planning and savings behavior. Development followed a blended Agile methodology integrating Scrum, Extreme Programming, and Feature-Driven Development, ensuring iterative improvements aligned with user needs. Software quality was assessed using the ISO/IEC 25010 model, while qualitative feedback was analyzed through word cloud visualization to capture user sentiment and key focus areas. Findings indicated that the application effectively enhanced users' understanding of savings strategies and promoted responsible saving practices. The tool successfully connected the opportunities presented by digital banking with the practical requirements of financial education, providing users with actionable insights to manage their savings more strategically. By leveraging agile development practices and rigorous evaluation frameworks, the project demonstrated that technology-driven solutions can play a significant role in advancing financial literacy and supporting sustainable financial behaviors in an evolving digital economy.

Conference Paper · 10.1109/TENCON66050.2025.11375487

Design and Implementation of an AI-Driven Academic Path Forecasting System using Sequential and Classification Models

TENCON 2025 - 2025 IEEE Region 10 Conference (TENCON), (2026), pp. 938-942

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An AI-driven academic path forecasting system is proposed to support data-informed advising and early academic intervention in higher education. In the Philippine context, where delayed graduation, student dropouts and lack of personalized academic guidance persist, machine learning in education offers a scalable and intelligent solution. The system combines three educational data mining techniques: a Long Short-Term Memory (LSTM) network for course sequence prediction, a decision tree classifier for student progress classification as regular or irregular and a K-Means clustering algorithm for grouping students based on academic trajectories. These models are developed in TensorFlow and deployed on a web platform built with CodeIgniter, enabling functionalities such as academic path forecasting, curriculum tracking and real-time risk alerts. Evaluation shows that the LSTM model achieves strong precision and recall in predicting next-term courses, while the decision tree classifier accurately detects off-track students with interpretable decision rules. K-Means clustering reveals meaningful groupings aligned with academic outcomes, further supporting early identification of at-risk learners. Confusion matrix analysis confirms high model accuracy across tasks. By integrating AI into higher education through course prediction, student classification and cluster-based insights, the system offers a practical framework for enhancing student success through targeted academic support.

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