FEU Institute of Technology

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Rossana T. Adao

Associate

EDO Associate at FEU Institute of Technology

FEU Institute of Technology

4 Followers

👨🏻‍🏫 Seminars and Trainings

Attendee

Training on Support for Learners with Special Needs

Awarded by FEU Tech Quality Assurance Office on January 28, 2026

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Research Publications

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Conference Paper · 10.1109/IS3C65361.2025.11131043

Continuance Usage Intention of AI Smartphones Among Filipino Gen Z: An Extended Technology Continuance Theory

2025 Seventh International Symposium on Computer, Consumer and Control (IS3C), (2025), pp. 1-6

Victor James C. Escolano, Alexander A. Hernandez Alexander A. Hernandez , ... Joferson L. Bombasi Joferson L. Bombasi
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Artificial intelligence (AI) has transformed smartphone use and enhanced the entire mobile experience. AI integration in mobile phones has become a game changer for the future of technology. This paper evaluates the factors that influence AI smartphone continuance usage intention. The study is anchored to technology continuance theory (TCT) with additional factors. Data were obtained from 745 Gen Z from various cities in Metro Manila, Philippines, and examined using partial least squares structural equation modeling (PLS-SEM). The study found that utilitarian and hedonic value, confirmation, and perceived usefulness had a positive influence on satisfaction, which was the most significant predictor of AI smartphone continuance usage intention. Further, personal innovativeness and attitude of users had a significant influence on continuance usage intention. Surprisingly, perceived usefulness and AI smartphone continuance usage intention had an insignificant relationship. The study contributes as the first empirical investigation of the continuance usage intention of AI smartphones among Gen Z in a developing nation like the Philippines.

Conference Paper · 10.1145/3678726.3678739

Valentine's Day in the Metaverse: Examining School Event Celebrations in Virtual Worlds Using an Appreciative Inquiry Approach

Proceedings of the 2024 8th International Conference on Education and Multimedia Technology, (2024), pp. 22-29

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Educational institutions orchestrate a variety of in-school events and activities to enrich the student experience. Given their benefits, it is crucial to encourage student participation. With the recent advent of the metaverse, there is an opportunity to engage students due to their inclination toward adopting such technologies. However, the dynamics of celebrating school events within these virtual worlds remain largely unexplored. Our study sought to address this gap by examining school event celebrations in the metaverse through an appreciative inquiry approach. During Valentine's Day, we introduced a special edition of our educational metaverse (i.e., MILES Virtual World) tailored to celebrate the occasion. We discovered that conducting school events in the metaverse requires the integration of real-life social rituals to augment students' social experiences and foster a sense of community. Moreover, the need for realism and the mirroring of real-world traditions in virtual settings emerged as critical drivers for creating more emotionally satisfying and engaging user experiences. The challenge of encouraging student participation in physical events parallels the issue encountered in virtual worlds, where students may feel discouraged from participating if they do not observe their friends' presence within the metaverse. Our study also calls for collective engagement in shaping the virtual world to ensure more inclusive, engaging, and enriched educational metaverses. As we continue to navigate the evolving landscape of immersive digital environments, the insights gained from our research underscore the importance of collaboration, innovation, and student agency in shaping the future of education.

Conference Paper · 10.1109/TENCON61640.2024.10902825

Development of a Web-Based Outcomes-Based Education (OBE) Management System with Drill down Analysis for Tracking Competency-Based Learning for Tertiary Students

TENCON 2024 - 2024 IEEE Region 10 Conference (TENCON), (2024), pp. 1219-1222

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Amidst the clear-cut changes constantly happening in the educational landscape, Higher Education Institutions (HEIs) are continuously pursuing graduates that meet global standards. The rise of remote jobs from previous years opened a gateway of opportunities for Filipino graduates to ensure employment from various multinational employers. To maintain this, HEIs in the Philippines must be able to offer quality education and programs that meet exceptional standards. This study aims to address the inability of tertiary institutions to track the competencies that the students have gained by integrating the outcome-based education (OBE) framework through an online platform. This paper also enumerates the benefits of having an OBE Management system such as achieving a holistic view of evaluating students' competencies, the system integrates educational data from various sources such as grading system, Learning Management System (LMS), and surveys. The system development research process is conducted in this study. One of the objectives of this study is the integration of drill-down analysis into the OBE Management system. This allows users to create reports easily and faster, furthermore, it aids the country in achieving Sustainable Development Goal (SGD) 4 for Quality Education. The premise of the study also contributes to the impact of system development on attaining quality education for HEIs.

Conference Paper · 10.1109/ICBIR61386.2024.10875879

Predicting the Factors to Artificial Intelligence in Peer-to-Peer Energy Sharing Service Adoption Intention: A Structural Equation Model Assessment

2024 9th International Conference on Business and Industrial Research (ICBIR), (2024), pp. 0841-0846

Alexander A. Hernandez, Victor James C. Escolano, ... Rossana T. Adao Rossana T. Adao
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Energy consumption significantly increased in recent decades, notably at the household level, due to economic development, rising population, and technological advancements. To address this sustainability concern, peer-to-peer energy sharing service (P2PESS) is introduced as a solution to household level energy needs. However, P2PESS has yet to be fully explored in terms of development and adoption. As such, this study attempts to provide an understanding of the adoption intention on artificial intelligence (AI) in P2PESS a developing country. This study is realized by developing an extended adoption intention model analyzed through partial-least squares - structural equation modeling (PLS-SEM). Results show that attitude is the most significant predictor of AI in P2PESS adoption intention. This study also reveals that the trust dimension has the strongest effect on attitude, while attitude toward use has the strongest effect on behavioral intention. Also, this study confirms ease of use and usefulness as critical factors in adoption intention. Meanwhile, AI-anxiety is the least significant predictor in the model. Finally, this study is the first evidence of AI in P2PESS adoption intention from the perspective of household level users.

Conference Paper · 10.1109/TENCON61640.2024.10902707

Social Relationship Development in the Metaverse: The Roles of Embodiment, Immersion, and the Moderating Effect of Copresence

TENCON 2024 - 2024 IEEE Region 10 Conference (TENCON), (2024), pp. 1533-1536

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Social relationships are important to human well-being and interaction. Recently, there has been growing interest in how they are formed in various digital media, including social media and video games. Amid the rise of digital engagement, the metaverse has emerged as an essential virtual environment for social interaction. Unfortunately, there is limited understanding of how social relationships are developed and maintained within the metaverse. In this study, we explored the dynamics of social relationship development in a metaverse world. Using a one-shot case study, we assessed the roles of immersion and embodiment, as well as the moderating effect of copresence, in building social relationships through multiple regression analysis. Our findings show that with higher levels of immersion and embodiment, the formation of social relationships in the metaverse is significantly improved. Copresence further intensifies these effects, which is indicative of its crucial role in virtual social interactions. These results indicate that enhancing the immersion, embodiment, and copresence elements in metaverse environments can encourage stronger social bonds among users. Overall, this study advances our understanding of online social relationship formation in the metaverse environments and its design and development.

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