FEU Institute of Technology

Educational Innovation and Technology Hub

Loading...

Joferson L. Bombasi

4 Publications
Prediction of Green Purchase Intention Using Machine Learning Techniques: The Case of Apparel and Clothing Among Filipino Generation Z

2025 Seventh International Symposium on Computer, Consumer and Control (IS3C), (2025), pp. 1-6

Conference Paper | Published: August 29, 2025

View Article
Abstract
This paper seeks to predict a consumer's green purchase intention and classify them as green consumers or not through a set of cognitive and behavioral factors. Data were obtained from 526 Generation Z in the National Capital Region (NCR), Philippines, and evaluated through various machine learning techniques, namely, Decision Trees, Random Forests, Gradient Boosting, XGBoost, K-Nearest Neighbors, and Support Vector Machines. Various performance metrics were used to validate these models. The findings show that most of the models achieved above 80% classification performance. Further, the study revealed that perceived behavioral control, green perceived value, and social media impact were the most crucial factors of green purchase intention, followed by environmental consciousness, green perceived quality, and environmental knowledge. Interestingly, green self-identification achieved the lowest rank, which suggests that green purchase intention among Filipino Generation Z is driven more by practical and psychological factors than just environmental awareness and identity. Finally, theoretical and practical implications are offered at the end of the study.
Continuance Usage Intention of AI Smartphones Among Filipino Gen Z: An Extended Technology Continuance Theory

2025 Seventh International Symposium on Computer, Consumer and Control (IS3C), (2025), pp. 1-6

Victor James C. Escolano, Alexander A. Hernandez Alexander A. Hernandez , ... Joferson L. Bombasi Joferson L. Bombasi

Conference Paper | Published: August 29, 2025

View Article
Abstract
Artificial intelligence (AI) has transformed smartphone use and enhanced the entire mobile experience. AI integration in mobile phones has become a game changer for the future of technology. This paper evaluates the factors that influence AI smartphone continuance usage intention. The study is anchored to technology continuance theory (TCT) with additional factors. Data were obtained from 745 Gen Z from various cities in Metro Manila, Philippines, and examined using partial least squares structural equation modeling (PLS-SEM). The study found that utilitarian and hedonic value, confirmation, and perceived usefulness had a positive influence on satisfaction, which was the most significant predictor of AI smartphone continuance usage intention. Further, personal innovativeness and attitude of users had a significant influence on continuance usage intention. Surprisingly, perceived usefulness and AI smartphone continuance usage intention had an insignificant relationship. The study contributes as the first empirical investigation of the continuance usage intention of AI smartphones among Gen Z in a developing nation like the Philippines.
Classification of Sugarcane Leaf Disease using Deep Learning Algorithms

2022 IEEE 13th Control and System Graduate Research Colloquium (ICSGRC), (2022), pp. 47-50

Conference Paper | Published: January 1, 2022

View Article
Abstract
Early disease identification and detection have been an interest of experts to enhance productivity and performance in agriculture. This study aims to use deep learning algorithms to classify sugarcane diseases using leaf images. Deep learning algorithms are implemented to create models that can classify sugarcane diseases using 16,800 images of training data, 4,800 images for validation tasks, and 2400 images for testing. Results show that the InceptionV4 algorithm outperforms other models in classifying sugarcane leaf diseases at 99.61 accuracy. Different models such as VGG16, ResnetV2-152, and AlexNet achieve high accuracies of 98.88%, 99.23%, and 99.24%, respectively. Hence, this study provides evidence that deep learning models can perform better in classification problems. This study suggests some improvements to further its contribution.
Analysis on the Effect of Spectral Index Images on Improvement of Classification Accuracy of Landsat-8 OLI Image

Korean Journal of Remote Sensing, (2019), Vol. 35, No. 4, pp. 561-571

Journal Article | Published: August 31, 2019

Abstract
In this paper, we analyze the effect of the representative spectral indices, normalized difference vegetation index (NDVI), normalized difference water index (NDWI) and normalized difference built-up index (NDBI) on classification accuracies of Landsat-8 OLI image. After creating these spectral index images, we propose five methods to select the spectral index images as classification features together with Landsat-8 OLI bands from 1 to 7. From the experiments we observed that when the spectral index image of NDVI or NDWI is used as one of the classification features together with the Landsat-8 OLI bands from 1 to 7, we can obtain higher overall accuracy and kappa coefficient than the method using only Landsat-8 OLI 7 bands. In contrast, the classification method, which selected only NDBI as classification feature together with Landsat-8 OLI 7 bands did not show the improvement in classification accuracies.

A Time Capsule Where Research Rests, Legends Linger, and PDFs Live Forever

Repository is the home for every research paper and capstone project created across our institution. It’s where knowledge kicks back, ideas live on, and your hard work finds the spotlight it deserves.

© 2026 Educational Innovation and Technology Hub. All Rights Reserved.