Design and Evaluation of an AI-Personalized Gamified Website for Cybersecurity Education in Business Management Programs
Proceedings of the 2026 9th International Conference on Computers in Management and Business, (2026), pp. 167-172
Abricam S. Tinga
a
,
Ronel F. Ramos
a
,
Roman M. De Angel
a
,
Juan Paulo H. Magcuyao
a
,
Alfredo L. Calimbo
a
a FEU Institute of Technology, Manila, Philippines
Abstract: As cybersecurity threats increasingly impact business operations, equipping future managers with foundational digital security skills is essential. This study presents the design and evaluation of an AI-personalized gamified website aimed at enhancing cybersecurity awareness among business management students. The platform integrates intelligent agents to adapt content difficulty, provide real-time feedback, and personalize learning paths based on user behavior. Gamification elements, including scenario-based challenges, progress badges, and interactive simulations, are embedded to improve engagement and retention. A pilot implementation across two higher education institutions measured learning outcomes, engagement metrics, and usability. Results indicate significant improvements in students’ cybersecurity knowledge, decision-making accuracy, and motivation compared to traditional instruction. The study contributes a scalable framework for integrating AI and gamification into business education, aligning with the evolving demands of digital business environments.