Abstract: Generative AI is transforming digital creation by providing artists with tools that enhance efficiency and unlock new creative possibilities. In multimedia arts, including the growing digital art scene in the Philippines, AI-powered platforms are being used to accelerate workflows, automate tasks, and introduce innovative artistic techniques. While these advancements enable Filipino digital creators to experiment and increase productivity, they also raise concerns about originality, authenticity, and the diminishing value of traditional artistic skills. This study examines student perspectives on AI's impact using aspect-based sentiment analysis. The findings reveal that while students appreciate AI's accessibility and time-saving benefits, many remain cautious about its long-term influence on artistic growth. The Diffusion of Innovations Theory was applied to analyze AI adoption, highlighting both its advantages and challenges. Ethical concerns, such as copyright issues, fair attribution, and the potential devaluation of human-created art, continue to spark debate. These results emphasize the importance of an educational approach that integrates AI as a supportive tool rather than a replacement for human creativity. For Filipino digital creators, especially those in animation, graphic design, and content creation, it is crucial to balance AI's advantages with a strong foundation in artistic expression. Future studies should explore how AI can be leveraged to empower artists while preserving the unique cultural and creative identity of Filipino multimedia arts.