Abstract: This study examines how multimedia arts students perceive generative artificial intelligence (AI) as a potential threat to traditional artistic practices. While AI-powered tools are increasingly integrated into creative processes, offering benefits such as efficiency, expanded techniques, and access to new artistic possibilities, their use has sparked concerns about the declining role of manual skills and the authenticity of AI-generated works. Using Rogers’ Diffusion of Innovations Theory as a framework, this research explores student insights through qualitative analysis, including keyword frequency and word cloud visualization. Results indicate a generally positive attitude toward AI’s practical applications, yet students express reservations about its impact on creative identity, originality, and ethical considerations such as copyright and attribution. These findings suggest a need for educational approaches that introduce AI critically and constructively, ensuring that emerging technologies enhance rather than replace human creativity. Future research should explore pedagogical strategies that preserve traditional artistic values while preparing students to navigate an evolving creative landscape.