FEU Institute of Technology

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Pierce Deoffrey G. San Pedro

Student

Short Biography

Manila, Metro Manila · FEU Institute of Technology

6 Followers

Personal Information

Short Biography

Hi, I'm Pierce Deoffrey G. San Pedro, a student and aspiring multimedia artist currently studying at FEU Tech. A jack of all trades, and master of none. I aim to always improve my skills, but also to inspire others through my art. I am eager to learn and to improve my skills, learning is part of growing to be a great artist in one's field.

🛠️ Skills

Storytelling

Advanced (80%)

Professionalism

Expert (85%)

Communication

Expert (85%)

Creativity

Advanced (80%)

Digital Illustration

Advanced (80%)

🎓 Educational Qualification

Tertiary · Aug 2021 - Present

Bachelor of Multimedia Arts

Animation and Digital Film · FEU Institute of Technology

Secondary · Jun 2019 - Jun 2021

Maryhill College

Secondary · Jun 2015 - Apr 2019

Maryhill College

Primary · Jun 2009 - Apr 2015

Maryhill College

🏆 Honors and Awards

Recipient

FEU Tech 1TSY2425 CCSMA Dean's Lister (Bronze)

Issued by FEU Tech Registrar's Office on December 10, 2024

View Credential

📜 Licenses and Certifications

Autodesk Certified User

Issued by Autodesk on March 26, 2024

View Credential

Adobe Photoshop Certified User

Issued by Adobe on February 12, 2024

View Credential

👨🏻‍🏫 Seminars and Trainings

Attendee

Storytelling in Visual Arts of an Icon: A Dialogue with Armand Serrano

Awarded by FEU Institute of Technology on September 18, 2024

Organizer

Mise-En-Scene 2023

Awarded by FEU Tech Pioneers of Relentless and Innovative Storytellers in Multimedia Arts on February 13, 2023

👥 Organizations and Memberships

FEU Tech Pioneers of Relentless and Innovative Storytellers in Multimedia Arts

Animation Guild Leader · August 01, 2023 - July 31, 2024

FEU Tech Pioneers of Relentless and Innovative Storytellers in Multimedia Arts

Assistant Graphics Guild Leader · August 01, 2022 - July 31, 2023

FEU Tech Pioneers of Relentless and Innovative Storytellers in Multimedia Arts

Junior Officer · March 30, 2021 - July 31, 2022

Research Publications

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Conference Paper · 10.1109/hnicem64917.2024.11258613

Bobot Maglilibot: A Hybrid Animated Film with Digital Campaign to Bolster Manila City Tourism for the Department of Tourism, Culture, and Arts of Manila

2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM), (2025), pp. 1-6

View Paper

Manila City is one of the most popular cities in the Philippines, having a vast tourist destination, including the eight (8) tourism hubs of Manila City, which details a comprehensive list of major attractions and activities. However, preliminary data gathering results, including interviews from the Department of Tourism, Culture and Arts of Manila (DTCAM) and pre-survey assessment, reveal that there is an observed number of youth who have lack of awareness about the maj or attractions and activities available in the eight (8) tourism hubs of Manila. With this, this study aims to develop and implement a hybrid 3D animated film and digital campaign that promotes the maj or attractions and activities available in eight (8) tourism hubs of Manila City in partnership with the DTCAM. The study employs a mixed-method of study, utilizing formative and summative evaluation, including interviews and survey subject matter expert, survey with target audience, and digital campaign analysis. The proj ect revealed positive insights from the subject matter experts, which notably affirms that the overall 3D integration, film, social media, and graphic design components itself also contributed to positive results, which encompasses satisfactory performance. In terms of target audience, the acceptance surveys, which denote that the target audience was able to gain better awareness of the maj or attractions and activities available in the eight (8) tourism hubs of Manila City. And in terms of digital campaign analysis, the key performance indicator in social media insights showed that the digital campaign performance garnered a positive growth rate in terms of number of reach, engagement, and number of followers, denoting that the digital campaign has maximized its platform in creating awareness and expanding audience base.

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