Mar Eli C. Sagsagat
AssociateIT Associate at FEU Institute of Technology
👔 Work Experience
Full-time • Feb 2025 - Present (1 year and 4 months)
Faculty at FEU Institute of Technology
IT
👨🏻🏫 Seminars and Trainings
Attendee
Research Journey: Motivation to Publication
Awarded by Educational Innovation and Technology Hub on November 07, 2025
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Attendee
Innovation Ownership: AI-Generated Works, Capstone Projects, and the Future of Knowledge Commercialization in Education
Awarded by Educational Innovation and Technology Hub on April 08, 2025
View CredentialResearch Publications
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Conference Paper · 10.1109/ACDSA67686.2026.11467563
Predicting Generation Z Green Vehicle Purchase Intention Using Machine Learning Approaches2026 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA), (2026), pp. 1-6
This paper explores the prediction of Filipino consumers' purchase intention regarding electric vehicles (EVs) as a green vehicle to support sustainable transportation alternative in the Philippines. Despite the growing awareness and government initiatives, EV purchase intention and adoption studies remain limited among Generation Z as consumer group. To address this gap, the study collected data from 479 Filipino generation Z commuters in the National Capital Region (NCR), Philippines, analyzed using different machine learning techniques, namely, Decision Trees, Random Forest, Gradient Boosting, XGBoost, K-Nearest Neighbors, and Support Vector Machine. Findings suggest that Green Perceived Value (GPV) emerged as the most important factor green vehicle purchase intention. Meantime, among the machine learning techniques, XGBoost performs best with a predictive accuracy of 87%. Researhch and practical implications are discussed.