Jay-ar P. Lalata
AssociateYour Partner in Learning, Research, and Innovation
Manila, Metro Manila · FEU Institute of Technology
Personal Information
Short Biography
A seasoned educator, researcher, and licensed professional teacher with over 22 years of experience in IT and Computer Engineering. He earned his Doctor in Information Technology from TIP Quezon City and Master in IT from Adamson University. A prolific scholar, he has published in local and international IEEE, ACM, and academic conferences, focusing on AI, educational technologies, machine learning, and embedded systems. He has received the TICAP Best Project Adviser award for WMA/AGD/BA multiple times, as well as for research innovation. He serves as a peer reviewer, session chair, and resource speaker in national and international events. An active member of national and international organizations such as NRCP, ICpEP, PSITE, IACSIT, and IAENG. His dedication to teaching excellence, innovative research, and community engagement reflects his strong commitment to advancing higher education and shaping future professionals in the Philippines.
🛠️ Skills
Project Management
Expert (90%)
Java
Expert (90%)
Python
Expert (90%)
C++
Expert (90%)
🎓 Educational Qualification
Doctoral · Jun 2015 - Oct 2019
Doctor in Information Technology
Technological Institute of the Philippines - Quezon City
Masteral · May 2006 - May 2008
Master in Information Technology
Adamson University
Tertiary · Jun 1996 - Mar 2001
Bachelor of Science in Computer Engineering
Adamson University
👔 Work Experience
Full-time • Aug 2018 - Present (7 years and 8 months)
IT Specialization Coordinator at FEU Institute of Technology
Information Technology Department
Full-time • Jun 2001 - Jul 2018 (17 years and 1 month)
Faculty Member at Adamson University
Computer Engineering Department
🏆 Honors and Awards
Best Paper Award
Issued by 7th International Symposium on Computer, Consumer and Control (IS3C2025) on June 27, 2025
Prediction of Green Purchase Intention using Machine Learning Techniques: The Case of Green Apparel and Clothing among Filipino Generation Z. Presented in the 7th International Symposium on Computer, Consumer and Control (IS3C2025) held at Taichung, Taiwan on June 27 - June 30, 2025.
Best Project Adviser (WMA)
Issued by FEU Institute of Technology on April 05, 2025
TICAP 18.0 for E-TECHS Information Technology Department Paper:"Dispatchify: E-trike Dispatching and Inventory Management System with Real-time Tracking using GPS"
2024 Research Awardee
Issued by FEU Institute of Technology on December 20, 2024
Best Project Adviser (AGD)
Issued by FEU Institute of Technology on November 13, 2024
TICAP 17.0 for Hypermachine Information Technology Department Paper:"Leshy: A 3D Action-adventure Game Using Character Switching Mechanics For Promoting Awareness On Combating Forest Devastation"
Best Project Adviser (WMA)
Issued by FEU Institute of Technology on November 29, 2023
TICAP 14.0 for QUADDEVS Information Technology Department Paper:"Loan Application and Management System with Credit Scoring Decision Support System for Cazanova Transport Cooperative"
📜 Licenses and Certifications
CISCO Network Security Support Technician Pathway
Issued by Cisco on July 16, 2025
Cisco Certified Support Technician Networking
Issued by Cisco on July 15, 2025
Cisco Certified Support Technician Cybersecurity
Issued by Cisco on June 15, 2025
Information Technology Specialist in Java
Issued by Certiport on June 25, 2024
Adobe Certified Professional in Visual Design Using Adobe Photoshop
Issued by Adobe on March 08, 2024
👨🏻🏫 Seminars and Trainings
Attendee
ISO 21001:2018 EOMS Seminar | Internal Auditor's Training
Awarded by FEU Tech Quality Assurance Office on November 20, 2025
View Credential
Attendee
AI in the Workplace: Practical Applications for Educators and Associates to Improve Teaching and School Management
Awarded by Educational Innovation and Technology Hub on August 14, 2024
View Credential
Attendee
Enhancing Physical and Mental Resilience in the Workplace
Awarded by FEU Tech Human Resources Office on August 05, 2024
View Credential
Organizer
5TH International Collaboration on Technology (iTECH) 2024
Awarded by FEU Institute of Technology on July 08, 2024
Speaker
BSIT Seminar-Workshop
Awarded by Bestlink College of the Philippines on May 17, 2024
👥 Organizations and Memberships
Commission on Higher Education
CHED Regional Quality Assessment Team(RQAT) · June 01, 2024 - December 29, 2027
National Research Council of the Philippines
Associate Member · November 22, 2022 - Present
International Society of Applied Computing
Senior Member · June 01, 2022 - Present
Institute of Computer Engineers of the Philippines - National Capital Region (NCR)
VP for Education · January 01, 2016 - December 31, 2024
International Association of Computer Science and Information Technology (IACSIT)
Member · February 01, 2015 - Present
Research Publications
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Conference Paper · 10.1109/ICTKE67052.2025.11274447
Behavioral Intention to Use an e-Marketplace for Upcycled Products: Machine Learning based Analysis2025 23rd International Conference on ICT and Knowledge Engineering (ICT&KE), (2025), pp. 1-6
Upcycling is a sustainable solution that mitigates environmental changes, focusing on climate action, by extending the lifecycle of products and reducing wastage. This study investigates Filipino consumers’ behavioral intention to use an upcycling e-marketplace, highlighting the intersection of sustainability, consumer psychology, and digital platforms. Despite growing interest in circular economy models, adoption drivers in this domain remain underexplored and are rarely modeled with predictive analytics. To address this gap, the study collected data from 500 Filipino participants capturing environmental knowledge and concern, perceived ease of use and usefulness, attitude toward use, perceived behavioral control, subjective norms, user demand, and intention, then analyzed using multiple machine learning algorithms, namely, Decision Tree, Random Forest, Gradient Boosting, XGBoost, K-Nearest Neighbors, and Support Vector Machine. Among these, the Decision Tree model demonstrated the best balance of predictive accuracy (95%), precision (96%), and recall (91%), suggesting strong classification capability. Analysis of the importance of features revealed that Perceived Usefulness, Attitude Toward Use, and Subjective Norms were the most influential predictors of adoption, outweighing traditional environmental concerns. These findings underscore the importance of designing upcycling platforms that emphasize practical value, user convenience, and social validation. The study concludes that sustainable behavior is more likely when aligned with personal benefits and peer influence, rather than relying solely on environmental appeals.

Conference Paper · 10.1109/hnicem64917.2024.11258671
Freight Forwarding Management System with Automated Manpower Resource Allocation Using Best Fit Algorithm for Lebria Transport2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM), (2025), pp. 1-6
Freight forwarding plays a crucial role in international trade, facilitating the movement of goods through transportation, customs clearance, and documentation management. However, manual processing of transportation transactions in freight forwarding poses various challenges, including inaccurate documentation, inefficient routing and carrier selection, and delayed shipment booking, which can result in disruptions, higher costs, and customer dissatisfaction. To address these issues, the development of a Freight Forwarding Management System is essential by digitizing and automating transactions. Freight forwarding companies can improve accuracy, efficiency, and visibility in their operations. The integration of web and mobile applications enables streamlined order handling, accurate quotations, and an organized inventory. The system's performance was evaluated using the ISO 9126 model, and it received an “Excellent” rating, demonstrating its functionality, reliability, usability, portability, efficiency, and maintainability. Moreover, the inclusion of a best-fit algorithm in the scheduler system allows for both automatic and manual selection of drivers and vehicles by intelligently matching the most suitable drivers and vehicles to specific shipments, the scheduler system optimizes resource allocation, ensuring efficient utilization of assets and improved delivery performance. Through technological innovation, freight forwarding can overcome manual processing challenges and enhance operational performance to meet customer needs effectively.

Conference Paper · 10.1109/hnicem64917.2024.11258651
O Ektos (The Sixth) - A 3D-PC Real-Time Strategy Game for Raising Awareness on Clean Water and Sanitation2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM), (2025), pp. 1-5
This study utilized purposive random sampling during beta testing of the game “O Ektos,” a 3D-PC real-time strategy game aimed at raising awareness about clean water and sanitation. Over 100 respondents, including BSIT students specializing in game development, web management, and digital arts, as well as executives and staff from the MWF organization, participated in the evaluation. Respondents tested the gameplay, promotional website, and overall aesthetics, assessing aspects such as mechanics, graphics, user interface, sound design, and storyline. Results showed that the game was well-received across all categories, highlighting its effective design and alignment with the United Nations' Sustainable Development Goal No. 6. The game's combination of contemporary technology, engaging gameplay, and meaningful content positions it as a feasible tool for raising awareness about water pollution and sanitation issues.

Conference Paper · 10.1109/IS3C65361.2025.11130946
Prediction of Greener Last-Mile Delivery Adoption Intention in Telemedicine Supply Chain: A Machine Learning Approach2025 Seventh International Symposium on Computer, Consumer and Control (IS3C), (2025), pp. 1-6
This study seeks to predict the intention to adopt greener last-mile delivery in telemedicine supply chain using machine learning-based approach. Data used in the study were acquired from 349 respondents in the Philippines, and examined using different machine learning techniques, namely, Gradient Booting, Random Forests, Support Vector Machines, K-Nearest Neighbor, XGBoost, and Decision Tree further validated using various performance metrics. Results demonstrated that more than 80% of machine learning models' performance accurately predict intention to adopt greener last-mile delivery in telemedicine. Moreover, RF, SVM, and XGB attained optimal prediction performance. Attitude towards greener delivery, perceived behavioral control, perceived usefulness, were the most significant factors influencing the intention to adopt greener last-mile delivery, followed by subjective norms and trust in technology. Interestingly, perceived ease of use ranks the lowest, indicating that intention to adopt greener last-mile delivery among individuals is mostly affected by attitude to support green logistics and their perceived benefits rather than the ease and trust of using this technology. Lastly, theoretical and practical implications, together with effects in telemedicine supply chain are presented at the end of the study.

Conference Paper · 10.1109/IS3C65361.2025.11131084
Prediction of Green Purchase Intention Using Machine Learning Techniques: The Case of Apparel and Clothing Among Filipino Generation Z2025 Seventh International Symposium on Computer, Consumer and Control (IS3C), (2025), pp. 1-6
This paper seeks to predict a consumer's green purchase intention and classify them as green consumers or not through a set of cognitive and behavioral factors. Data were obtained from 526 Generation Z in the National Capital Region (NCR), Philippines, and evaluated through various machine learning techniques, namely, Decision Trees, Random Forests, Gradient Boosting, XGBoost, K-Nearest Neighbors, and Support Vector Machines. Various performance metrics were used to validate these models. The findings show that most of the models achieved above 80% classification performance. Further, the study revealed that perceived behavioral control, green perceived value, and social media impact were the most crucial factors of green purchase intention, followed by environmental consciousness, green perceived quality, and environmental knowledge. Interestingly, green self-identification achieved the lowest rank, which suggests that green purchase intention among Filipino Generation Z is driven more by practical and psychological factors than just environmental awareness and identity. Finally, theoretical and practical implications are offered at the end of the study.