FEU Institute of Technology

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Jeremy Mitchell M. Florendo

Student

MMA Student

Manila, Metro Manila · FEU Institute of Technology

Personal Information

Short Biography

I am a Multimedia Arts student from FEU Institute of Technology and I specialize in 2D Illustration and Graphic Design. I mainly focus on these two as this are my strong points while also expanding my knowledge in them to strive even better in my field of interest. My goal is to be able to be of use in the gaming and animation industry with my 2D illustrations as this has been a long dream of mine to showcase my own-made characters to everyone and in hopes of them finding them likeable and relatable.

🛠️ Skills

3D Modelling & Animation (Autodesk Maya)

Beginner (60%)

2D Animation

Competent (70%)

Illustration

Advanced (80%)

Graphic Design

Advanced (75%)

Adobe Illustrator

Competent (70%)

🎓 Educational Qualification

Tertiary · Aug 2020 - Present

Bachelor of Multimedia Arts

FEU Institute of Technology

Secondary · Aug 2018 - Jun 2020

Far Eastern University

Secondary · Feb 2012 - Jun 2018

St. Mary's College Quezon City

👨🏻‍🏫 Seminars and Trainings

Attendee

Emanate: A Multimedia Arts Seminar

Awarded by FEU Institute of Technology on October 10, 2024

Attendee

Storytelling in Visual Arts of an Icon: A Dialogue with Arman Serrano

Awarded by FEU Institute of Technology on September 18, 2024

Research Publications

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Conference Paper · 10.1109/hnicem64917.2024.11258660

Persona-Rama: An Explainer Video Series Advocating for Niche Affinity Spaces of Fanfiction, Furries & VTubers in the Filipino Digital Landscape

2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM), (2025), pp. 1-5

View Paper

Research on affinity spaces in the Philippines is lacking, namely the subjects-the online communities of vtubers, furries, and fanfiction. As such, the research objective includes to gain a better understanding of these affinity spaces, and implement them to the research's audience through informative explainer videos coupled with a narrative. There is also a digital campaign, and an animated music-video to act as a climax to the aforementioned narrative. The research is conducted in the perceived context of having these affinity spaces largely related to the nature of the multimedia space and contemporary world in general, as well as being related to the study of online community behaviors. Once project context and related literature are gathered, the output commences in production, then a formative evaluation is conducted, followed by a summative evaluation after sampling project demonstrations. The methodology used for the data gathering employs a mixed method approach, with a qualitative approach used mainly for interviews with experts on the fields, and quantitative on surveying the respondents about the project. Purposive nonprobability sampling will be used when dealing with quantitative data, purposive sampling for gathering substantial amounts of information from point persons, and Slovin's formula for unbiased samples respectively. The population sample will be gathered from third year students currently enrolled in the Multimedia Arts from FEU Institute of Technology, while clustering ages 16-25 in gen z. A majority of the data gathered from the evaluations yields satisfactory categories in surveys from summative testing, compared to a lower score on formative, which entails a success when deducing how audiences would learn more about these affinity spaces. Thus far, the research adds available academic information regarding these topics in the Philippine context, to which any interested party may source from.

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