Abstract: Generative AI is transforming multimedia arts education by streamlining creative workflows and expanding artistic possibilities. Its integration into digital platforms allows students to boost productivity and explore new creative techniques, fostering innovation in artistic expression. However, concerns remain about originality, artistic authenticity, and the diminishing role of traditional skills. Using the Task Technology Fit Model, this study finds that while students recognize the efficiency and accessibility of AI tools, they remain cautious about their long-term effects on creative growth. Sentiment analysis reveals a generally positive attitude toward AI adoption, although ethical concerns such as copyright issues and fair attribution continue to be debated. These findings highlight the need for balanced educational strategies that maximize AI’s benefits while preserving essential artistic foundations. Future research should focus on developing pedagogical frameworks that integrate AI as a tool for enhancing rather than replacing human creativity. This approach will ensure that technological advancements support artistic expression without compromising its authenticity.