FEU Institute of Technology

Educational Innovation and Technology Hub

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Arwen Fae M. Bala

Student

Digital Marketing Assistant | Content Strategy & Social Media Growth (Fashion, Lifestyle, & Events)

Manila, Metro Manila · FEU Institute of Technology

Personal Information

Short Biography

I am a digital marketing professional with experience in social media, content creation, influencer partnerships, brand communications, fashion, and events. I started working professionally at 16 while also serving as a campus journalist, developing my skills in writing, research, storytelling, and communication. As an ABM student, I discovered my interest in business and marketing, leading me to pursue Digital Marketing and Management. Outside the classroom, I actively sought voluntary internships to gain hands-on experience. These opportunities allowed me to work with established brands, influencers, and creative teams across fashion, lifestyle, sustainability, and events. Through these experiences, I developed skills in social media management, content strategy, trend research, influencer outreach, campaign development, and event marketing. I continue to explore creativity, digital culture, and marketing to create content that connects brands with audiences.

🛠️ Skills

Creative Direction

Novice (50%)

Graphic Design

Competent (70%)

Community Management

Advanced (80%)

Copywriting

Novice (50%)

Event Marketing

Advanced (80%)

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