Bulacan has a rich history with significant events in the Philippines, but there's more to it than just that. Bulacan has its own unique culture, arts, and plenty of interesting tourist spots. This study explores how digital campaigns and institutional branding can be utilized to promote and help connect the youth with the history, arts, culture, and tourism of Bulacan and familiarize them with the Provincial History, Arts, Culture, and Tourism Office (PHACTO) with its programs and initiatives. It emphasizes how understanding cultural heritage is important for young people to express themselves and connect more with their roots, helping to increase the cultural heritage tourism in Bulacan. The digital campaign consists of an online series, titled, “Ika nga sa Bulacan!”, a 10-episode that will run 3-5 minutes each and also publication materials that incorporate holidays or events, trivia, tourist destination and message posting. The proponents will perform via a mock-up Facebook page by posting the online series and publication materials such as graphics and short-form videos. Along with this output is the institutional branding that consists of a campaign logo and audio-visual presentation (AVP). These multimedia outputs are supplementary materials that highlight Bulacan's cultural heritage tourism. To evaluate the effectiveness of the materials, the researchers will gather data from ages 15-30 from the target audience, subject matter expert and technical expert people, regardless of their gender, marital status, and race. The audience will evaluate the study through various processes such as Formative Evaluation and Summative Evaluation.