The Philippines, known for its extraordinary biodiversity, holds a unique and ecologically vital position in the world of conservation. Despite the exceptional richness of its biodiversity, the gravity of the threats it faces has been notable for the lack of attention given to endangered animals in the Philippines. With that, this study aims to create an innovative learning material to inform children through a 360 interactive video about the lives of critically endangered species in the Philippines. To validate the study, mixed method technique was used to collect data and information. The researchers interviewed subject matter experts, technical experts, and 8 to 10- year-old target audiences. It revealed that innovative learning material like a 360 interactive video is an effective way to engage and help inform children in the Philippines about critically endangered species. This research offers valuable insights into the effectiveness of 360 interactive video promoting the advocacy supporting the SDG’s Quality Education, Life on Land, and Life on Water for the children of Manila City, contributing to broader societal goals of understanding.

URBANIHAN is a capstone project made by Digital Dino wherein the project is a 2D animated informative video and website that is made to inform the youth into the practice of urban gardening benefits and projects and programs made from the said practice. The project consists of five episodes with each story highlighting the benefits of urban gardening as well as showcasing the projects and programs implemented by the client, Agricultural Training Institute (ATI). The study aims to inform and increase the youth enthusiasm on urban gardening. The objective of the study is to inform the youth regarding the practice of urban gardening and how it benefits the people mentally, financially, economically, and socially, and education. Additionally, a website is designed using a web builder that serves as additional information about urban gardening using the supplementary materials and information provided by ATI and their urban gardening programs and projects for the community. The target audience of the study are the youth ages 15 to 30. The methodology used for the study is a combination of qualitative and quantitative approach to gather the necessary data through interviews for subject experts and surveys for the target audience of the study. As per the findings, a weighted mean of 4.51 has been acquired post-assessment, which is a significant improvement on the mean of 3.82 from the pre-assessment; indicating the effectiveness of the project corresponding to its objective. In conclusion, the videos produced provide sufficient information about urban gardening and its benefits, as well as the client. The website is also able to provide additional information about urban gardening through the supplementary materials and the previous projects mentioned in the animated videos.

The accelerating integration of artificial intelligence (AI) within the field of integrated marketing has prompted a reevaluation of the competencies required of future creative professionals. This study examines the preparedness of multimedia art students in the Philippines to engage with AIenhanced marketing environments. Anchored in the TaskTechnology Fit (TTF) Model, the research investigates students' familiarity with and attitudes toward key AI applications, including automated audience targeting, personalized content delivery, and real-time campaign optimization. The findings indicate a growing awareness of AI's relevance; however, this is accompanied by critical gaps in training access, institutional infrastructure, and ethical literacy-particularly in areas concerning data privacy and algorithmic fairness. While respondents exhibit cautious optimism regarding AI's capacity to augment creative and strategic functions, the study underscores the urgent need for curriculum development, crosssector collaboration, and ethical guidelines to support humanAI collaboration. These efforts are essential to cultivating a resilient, future-ready marketing workforce capable of navigating the evolving dynamics of AI-driven industries.