FEU Institute of Technology

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John Vince V. Sangcap

1 Publications
Persona-Rama: An Explainer Video Series Advocating for Niche Affinity Spaces of Fanfiction, Furries & VTubers in the Filipino Digital Landscape

2024 IEEE 16th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM), (2025), pp. 1-5

Conference Paper | Published: December 3, 2025

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Abstract
Research on affinity spaces in the Philippines is lacking, namely the subjects-the online communities of vtubers, furries, and fanfiction. As such, the research objective includes to gain a better understanding of these affinity spaces, and implement them to the research's audience through informative explainer videos coupled with a narrative. There is also a digital campaign, and an animated music-video to act as a climax to the aforementioned narrative. The research is conducted in the perceived context of having these affinity spaces largely related to the nature of the multimedia space and contemporary world in general, as well as being related to the study of online community behaviors. Once project context and related literature are gathered, the output commences in production, then a formative evaluation is conducted, followed by a summative evaluation after sampling project demonstrations. The methodology used for the data gathering employs a mixed method approach, with a qualitative approach used mainly for interviews with experts on the fields, and quantitative on surveying the respondents about the project. Purposive nonprobability sampling will be used when dealing with quantitative data, purposive sampling for gathering substantial amounts of information from point persons, and Slovin's formula for unbiased samples respectively. The population sample will be gathered from third year students currently enrolled in the Multimedia Arts from FEU Institute of Technology, while clustering ages 16-25 in gen z. A majority of the data gathered from the evaluations yields satisfactory categories in surveys from summative testing, compared to a lower score on formative, which entails a success when deducing how audiences would learn more about these affinity spaces. Thus far, the research adds available academic information regarding these topics in the Philippine context, to which any interested party may source from.

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