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Dynamic Digital Signage System: A Cost-Effective and Unified Web-Based Solution for Content and Analytics Management

2023 2nd International Conference on Image Processing and Media Computing (ICIPMC)

(2023), pp. 89-94

Kriselyn Cabading a , Orlando Malaca b , Ronaldo Juanatas c , Policarpio Tena b , Joselito Eduard Goh d , Marie Luvett I. Goh e , Irish C. Juanatas f , Roben Juanatas g

a Relative humidity is an important environmental parameter and is widely used in various fields. Prediction of humidity levels is crucial for climate modeling, heat stress, air quality forecasting, and public health. Machine learning techniques have shown potential for predicting humidity due to their nonlinear nature. However, there is a research gap in humidity prediction in the Philippines, specifically the lack of studies utilizing the available parameters provided by PAGASA, presenting an opportunity for further investigation and development of models for predicting humidity levels in the country. In this study, the researchers used a publicly available dataset from PAGASA containing weather measurements from 2000 to 2022 in the Philippines. Various machine learning models were trained and tested, with hyperparameter tuning performed using Bayesian optimization. The Gaussian Process Regression model with optimized hyperparameters achieved the best performance in predicting relative humidity, with the lowest RMSE and highest R-squared values. This study provides a reliable way to predict humidity levels in the Philippines based on weather parameters.

b College of Industrial Education, Technological University of the Philippines, Manila, Philippines

c Graduate Program and External Studies, Technological University of the Philippines, Manila, Philippines

d College of Information System De La Salle – College of Saint Benilde, Manila, Philippines

e IT Department, College of Computer Studies and Multimedia Arts, Far Eastern University – Institute of Technology, Manila, Philippines

f Information Technology Department, Far Eastern University, Quezon City, Philippines

g College of Computing and Information Technology, National University, Philippines, Manila, Philippines

Abstract: While several content management systems (CMS) and audience analytics tools are available for digital signage in the market, they are often sold separately and can be expensive. Therefore, this project aims to design a cost-effective and unified web-based solution for digital signage that combines content management and audience analytics functions, reducing the need for multiple purchases. This can be achieved by utilizing Raspberry Pi technology, known for its cost-effectiveness and versatility in integrations, along with a face recognition camera and machine learning methods. This proof of concept demonstrates the integration of these components to create a dynamic digital signage system. Overall, this project has the potential to offer an affordable solution for companies aiming to efficiently manage and optimize their digital marketing strategies, especially in the Digital Out-of-Home (DOOH) Advertising space.

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