Determining Motivational Factors for Retention and Course Completion Among Filipino MOOC Learners: A Thematic Analysis

John Byron D. Tuazon
a,b
,
Ma Rowena Caguiat
a
a De La Salle University, 2401 Taft Ave, Malate, Manila, Philippines
b FEU Institute of Technology, Padre Paredes St, Sampaloc, Manila, Philippines
Abstract: Massive open online courses (MOOC) have gained continuous popularity in the emergence of Industry 4.0. These online courses allow individuals to enroll and learn at their own time and pace. However, studies show that the completion rate of these courses could be much higher. In this study, the researchers approached MOOC learners from different educational and professional levels and used thematic analysis to determine the motivational factors contributing to the retention and completion of MOOCs among Filipino learners. The study showed that independence, engagement, course content, and rewards are the motivational factors that mainly contribute to course completion. These results are supported by the self-determination theory and several researchers who delve into topics like this study. This research contributes to the field as it sheds some light on the perspectives of learners from a country with very scarce local MOOC providers. Lastly, results from this study may be utilized by Philippine higher education institutions and government agencies when designing MOOCs for Filipino learners.