Charly B. Santiago
StudentMarketing Coordinator with extensive experience in creative branding, multimedia arts, and logistics
Rodriguez, Rizal · FEU Diliman
Personal Information
Short Biography
Charly B. Santiago has been Marketing Manager at CB Santiago Trucking Services for 3 years, blending strategy and creativity in branding, content, and communication. Currently pursuing a BSBA in Marketing Management and Multimedia Design at FEU Diliman, she specializes in transforming ideas into compelling visual and digital experiences. Skilled in traditional art (graphite, charcoal, ink, paint) and digital media (content creation, photography, video editing), she brings a hands-on artistic perspective to every art she makes—professionally and personally. She thrives where creativity meets strategy—crafting marketing roadmaps, producing engaging social content, and optimizing brand presence through storytelling and design. Her work reflects flexibility, resourcefulness, and a drive to learn in fast-paced environments. Portfolio: https://gqr.sh/8RZM | LinkedIn: https://www.linkedin.com/in/charly-santiago-m444/
🛠️ Skills
Video Production
Competent (70%)
2D Design
Competent (70%)
Digital Illustration
Advanced (80%)
Web Design
Competent (70%)
Web Development
Beginner (60%)
🎓 Educational Qualification
Tertiary · Sep 2022 - Present
Bachelor of Science in Business Administration
Marketing Management and Multimedia Design · FEU Diliman
👔 Work Experience
Full-time • Mar 2022 - Present (4 years and 2 months)
Marketing Coordinator at CB Santiago Trucking Services
🏆 Honors and Awards
Best in Research Presentation (Thesis 2) (Title: From Service Quality to Purchase Decision: The Direct and Mediating Effects of Customer Satisfaction and Trust in AI Chatbot Interactions for Health and Beauty Products)
Issued by FEU Diliman on November 13, 2025
Abstract: In today’s e-commerce, increasing customer demand for instant responses has led businesses to adopt AI chatbots to enhance customer service. This study investigated the AI chatbot Service Quality (SQ), Customer Satisfaction (CS), Customer Trust (CT), and Purchase Decision (PD) among young professionals aged 25 to 34 in Metro Manila who purchased on Lazada, Shopee, and TikTok. Centered on the health and beauty category, featuring five popular brands. Anchored in the Cognitive-Affective-Behavioral (CAB) Theory, the research examined the influence of Cognitive input (SQ) on Affective responses (CS and CT) and Behavioral outcome (PD); and the impacts of CS and CT on PD, and their mediating effects between SQ and PD. Using a Descriptive-Correlational Research Design and a quantitative approach, data from 386 qualified respondents were collected through a structured online survey and analyzed using PLS-SEM.
Dean’s List
Top Performing Student (BSBA-MMMD Overall Rank 6)
Issued by FEU Diliman on August 13, 2025
Champion
Best Picture (Cinemarketista 2025)
Issued by FEU Diliman Junior Marketing Association on March 17, 2025
Film Title: Eclipsed: Bolder and Better Teaser link: https://www.youtube.com/watch?v=xvxHQXgZG9c Full short film link: https://www.youtube.com/watch?v=ubm41INSWWQ
Champion
Best Teaser (Cinemarketista 2025)
Issued by FEU Diliman Junior Marketing Association on March 17, 2025
Film Title: Eclipsed: Bolder and Better Teaser link: https://www.youtube.com/watch?v=xvxHQXgZG9c Full short film link: https://www.youtube.com/watch?v=ubm41INSWWQ
1st Runner-Up
Overall First Runner-Up (Cinemarketista 2025)
Issued by FEU Diliman Junior Marketing Association on March 17, 2025
Film Title: Eclipsed: Bolder and Better Teaser link: https://www.youtube.com/watch?v=xvxHQXgZG9c Full short film link: https://www.youtube.com/watch?v=ubm41INSWWQ
📜 Licenses and Certifications
Certified Supply Chain Associate (CSCA)
Issued by East West International Educational Specialists on June 23, 2025
View Credential
Certified Digital Marketing Professional (CDMP)
Issued by East West International Educational Specialists on June 02, 2025
View Credential
iLEAP Course: Intellectual Property
Issued by Intellectual Property Office of the Philippines on March 18, 2024
👨🏻🏫 Seminars and Trainings
Organizer
Personal Finance Seminar: Credit Management and Technology Education
Awarded by FEU Diliman Junior Marketing Association on November 12, 2025
Organizer
Buklod: A Service Project for Youth
Awarded by FEU Diliman Junior Marketing Association on July 03, 2025
Participant
Cinemarketista 2025: Building Brands Through Adfilm
Awarded by FEU Diliman Junior Marketing Association on March 17, 2025
Participant
Innovision: Bridging Marketing Excellence
Awarded by FEU Diliman Junior Marketing Association on October 20, 2023
Attendee
Stratmark Conference "Unveiling the Future of Marketing"
Awarded by Philippine Marketing Association on October 05, 2023
👥 Organizations and Memberships
FEU Diliman Junior Marketing Association
Member · November 21, 2024 - August 26, 2025
Tambayan TV
Creative Committee · August 26, 2023 - August 26, 2024